This brand is new to me, so I'll start from the beginning:
ACRONYM® was founded in 1994 by Michaela Sachenbacher and Errolson Hugh
as an independent design agency with a focus on the unification of style
and technology in apparel. Acronym has been instrumental in the
emergence of a new generation of technical apparel products and users.
Projects such as the Analog MD Clone jacket (one of TIME magazine's
'Coolest Inventions of 2002') and collaborations with companies
including KHS Tactical Equipment Germany (equipment manufacturers for
the German Special Forces), and W.L. Gore and Associates (the inventors
of Gore-Tex) demonstrate Acronym's capability in both advanced styling
and functionality. Early 2002 saw the launch of the limited edition
'Acronym Kit-1' and with it, the launch of the Acronym house label.
Acronym currently operates from Munich, Berlin, Tokyo, and Sumperk, Czech Republic.